Taking The Lead
: Winning Business Principles That Fuel Joe Gibbs Racing

The president of Joe Gibbs Racing—the winningest team in NASCAR history—shares the secrets of succeeding in business and in life. In NASCAR, as in life, the difference between winning and losing often comes down to being in the right place at the right time and making the most of every opportunity. Nobody understands that better than Dave Alpern. Dave started his career as an unpaid intern selling T-shirts for the newly formed Joe Gibbs Racing team. Nearly three decades later, he’s now the president of JGR, a multimillion-dollar elite, record-setting racing team with more than 500 employees. In Taking the Lead, Dave shares the wisdom he’s learned along the way: key principles that will equip you with what you need to rise to the top and succeed with integrity and purpose—whatever team you’re on.